Welcome to
“Meat without the marketing”
30 years in the Meat business has taught me one thing, that people have no idea what they’re actually buying.
On Meat Without the Marketing, I break down;
Meat Grades (choice VS Prime)
Why Some steaks are tender and why others aren’t
Misleading Labels and Marketing buzzwords
Meat Color Myths
Packaging Tricks
Aging, Marbling, and Flavor
What Grocery Stores don’t tell you
How to spot a quality steak before you buy
No sales pitch, no fluff.
Just real information from someone who has spent three decades in the industry.
Follow along for all the current information in the industry where I expose the truth and give you the ability to make better choices so you know what you’re buying and feeding your families.
Beef Tariff Signed
Signed August 2026: The US approved an additional 300,000 metric tons of imported beef trimmings to come into the US spread over the next 90 days, in an effort to increase ground-beef supply and lower consumer prices. Origin Officially unnamed.
$1.99lb Amazon Ground Beef
Amazon is selling ground beef for a dollar $1.99lb. That price hasn't existed nationally in years.
Amazon has not disclosed the source, supplier, or country of origin for this specific deal
Horse-meat found in Lamb
Commercial horse slaughter for food has been effectively illegal in the United States since 2007. USDA nor FDA requires routine genetic species testing on meat.
A university lab proved a decade ago that you can't trust a meat label without independent testing. Nobody made that testing mandatory so we can’t trust that they are telling us the truth.
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